NAP EASE,

GETTING THE BABY TO SLEEP SHOULDN'T BE SO CHALLENGING.​

Mobile app

B2B2C

Figma | Ps | Ai

The Problem

Consulting parents on infant sleep issues is uncomfortable and challenging.

Causes of THE problem

Parents receive verbal assignments and need to writing them down on paper.

There no single efficient way to track improvement suggestions according to the consultant’s guidance.

As part of the process, parents document the baby’s sleep process, even in the middle of the night.

The consultant is not available for urgent phone calls (She’s in meetings throughout the day).

Implications

For users

01

Their baby doesn’t fall asleep.

02

Wasting time, effort, and money.

03

Strains couple relationships.

04

Tired and frustrated parents.

For sleep consultants

01

Feeling out of control and overwhelmed.

02

Wasting time
and effort.

03

No time for business development.

04

Customers are dissatisfied.

 MARKET RESEARCH

As part of the research,
I have studied applications monitoring infants’ sleep.

In addition, I study sleep applications for adults and explore calming apps.

I have researched apps in the field of sports, nutrition and stop watches.

I have studied apps for data input and sharing between users.

market RESEARCH challenges

How can we ensure that users regularly document the baby sleeping process?

How can we effectively address user forgetfulness?​

user RESEARCH

In the user study I tested 20 couples and 10 top sleep consultants

Emily Johnson, 29​

As a first-time mom, I sought not just to get advice but also moral support. Unfortunately, the consultant was often unavailable when I needed reassurance, leaving me isolated and overwhelmed.

user RESEARCH challenges

How can the users document sleep with many variables most easily?​

Users lacked the consultants' responses at frustrating moments, therefore:​

user Research Insights

To investigate issues in infant sleep consultation, I surveyed 20 couples and 10 top sleep consultants, I analyzed their responses and identified 2 central problems:

01 – Parents seeking support

During the documentation process, parents faced difficulties and sought support, but the consultant was unavailable.

Solution

To strengthen their sense of guidance, I expanded the component of weekly tasks, making it quickly identifiable, including a detailed explanation in a video clip.

02 – Communication hurdle​s

Receiving important tips from the consultant via lengthy WhatsApp conversations, making it challenging to follow.

Solution

Users must confirm reading a tip before it moves to the “read tips” section. They can also save a tip as a favorite for future reference.

wireframes

SLEEPING PLAN PAGE

This screen provides parents with the tasks they and their baby received this week. A quick scan reveals all the tasks, each accompanied by a short video clip.

HELP PAGE

To support parents during challenging moments, I created a ‘Help’ page where users can receive immediate and relevant answers to their specific issues.

HELP PAGE

To support parents during challenging moments, I created a ‘Help’ page where users can receive immediate and relevant answers to their specific issues.

TIPS PAGE

Research revealed the challenge parents have in recalling crucial tips. As a solution, new tips will be stored in a dedicated area for easy future reference.

ACADEMY PAGE

A vast database with videos and examples covering all aspects of baby care, filtered by different areas of interest.

ACADEMY PAGE

A vast database with videos and examples covering all aspects of baby care, filtered by different areas of interest.

Typography

Aa

Poppins

aa bb cc dd ee ff gg hh ii jj kk ll mm nn  oo pp qq rr ss tt uu vv ww xx yy zz
1 2 3 4 5 6 7 8 9 0 , .

Light

Regular

Semi bold

Bold

Colors Palette

CTA – primary

#AF4EFF

Surface – secondary

#C68CFD

CTA – secondary

#FFAA00

Text – primary

#FFFFFF

Text – secondary

#9BA3B2

Surface – massage

#382942

Surface – base

#1D1522

Surface – bottom

#090110

ICONS

main character illustration

NEXT PROJECT

Yum Launch